Most Answer Engine Optimisation advice is strategic and slow: build authority, publish original research, develop a content engine, refresh quarterly. All true, all important, all takes months. This article is the opposite. Here are ten concrete, tactical changes you can make to your site this afternoon that will measurably improve your AEO performance within days.
We’ve run all of these on Casa’s own site and on client sites. Each takes 15-30 minutes. None require new content. None require a developer (well, except #6 and #9, which are short snippets).
**1. Add an FAQPage schema block to your top three commercial pages**
LLMs love FAQ schema. It’s the single most cited structured-data type in AI Overviews and Perplexity answers. If your top product or service pages don’t have FAQ schema, this is the highest-ROI 20 minutes you’ll spend this year.
Pick 5-7 questions a real customer would ask before buying. Write a 50-150 word answer to each. Wrap them in JSON-LD using the FAQPage schema. Drop the resulting script tag into your page `<head>`. Done. Casa’s [Schema Markup tool](/seo/tools) will generate this for you in seconds.
**2. Write a TL;DR block for every important page**
LLMs extract from the top of pages. A 2-3 sentence summary block at the very top of every important page — placed before the hero animation, before any nav, immediately after the H1 — dramatically increases the chance of being cited. The summary should be declarative, factual, and contain the keywords you want to be cited for.
Example for a CRM product page: "Acme CRM is a customer relationship management platform built for small consulting firms. It includes pipeline tracking, automated email follow-ups, and integrations with Google Workspace and Microsoft 365. Pricing starts at $19/user/month."
That’s it. Three sentences. Every LLM that crawls the page can extract it cleanly.
**3. Make your H1 match the actual user query**
Marketers love clever H1s. LLMs hate them. Change "Where ideas become work" to "Project management software for remote teams." If you’re afraid of losing the brand poetry, put the literal H1 first and the poetry as an H2 below.
This single change can lift your AEO score by 10-15 points overnight, because the LLM no longer has to guess what your page is "about" from cleverness — you told it directly.
**4. Add the year to your page title and key headings**
LLMs prefer recent content. Adding "2026" to your page title and to one or two key headings on commercial pages signals recency. "Best CRM for consultants in 2026" beats "Best CRM for consultants" every time.
Update annually. Set a calendar reminder for January 2 to bulk-update across your top 20 pages.
**5. Add a "Last updated" date to your evergreen content**
LLMs check dateModified in Article schema heavily. If you have evergreen blog posts that are still accurate, add a visible "Last updated: April 2026" line near the top, and update the dateModified field in your Article schema to reflect actual updates. Pages with recent dateModified get cited more often than older ones with the same content.
**6. Add FAQPage and BreadcrumbList JSON-LD via schema markup**
If you only add two schema types, make them FAQPage and BreadcrumbList. The first wins answer-style queries. The second helps LLMs understand site hierarchy and improves SERP appearance.
Code snippet for breadcrumb: ```html <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://yoursite.com/" }, { "@type": "ListItem", "position": 2, "name": "Products", "item": "https://yoursite.com/products" }, { "@type": "ListItem", "position": 3, "name": "CRM", "item": "https://yoursite.com/products/crm" } ] } </script> ```
Drop into the head. One per page. Done.
**7. Restructure long pages with explicit H2 questions**
If your homepage or product page is one long flowing narrative, restructure it so every H2 is a question a real user would ask. "What is it?" "Who is it for?" "How much does it cost?" "How does it compare to alternatives?" Then answer each question concisely under the H2.
This dramatically increases the surface area where an LLM can extract a clean answer for a user query, because the question structure mirrors the user’s search intent.
**8. Publish (or update) a comparison page that names your competitors**
LLMs love structured comparisons. A page titled "Acme CRM vs. Salesforce vs. HubSpot" with a comparison table and balanced commentary on each option will get cited heavily, including by users who haven’t heard of you yet but are evaluating one of your competitors.
Don’t be afraid of mentioning competitors. The LLMs already know about them. Naming them honestly with your differentiators is much more effective than pretending they don’t exist.
**9. Add an llms.txt file to your site’s public root**
Five-line summary: `llms.txt` is the markdown manifest you give to AI crawlers describing your site. Adding one takes about an hour and improves how LLMs cite you. Full guide: see our previous post, [llms.txt explained](/blog/llms-txt-explained-the-new-robots-txt-for-ai).
**10. Run the audit, fix the top three flagged issues**
Open [Casa’s AEO audit tool](/seo/aeo). Enter your top commercial URL. The tool will run brand-mention checks across ChatGPT and Perplexity, audit your schema, score your E-E-A-T signals, and produce a prioritised list of remediation steps with specific instructions.
Fix the top three flagged items. They’re ranked by impact for a reason. Re-audit in two weeks; you’ll usually see a 15-25 point lift in your AEO score, and a meaningful improvement in real-time citation rate.
**The bottom line**
None of these are clever. Most are obvious in hindsight. All are skipped by 90% of sites because they require focused execution rather than strategic thinking.
If you ship all ten today, you’ll be in the top decile of AEO-optimised sites in your category by tomorrow morning. The next steps — original research, third-party presence, expert authorship signals — are slower and harder, but they compound on a strong foundation. Build the foundation today.
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